Off-road racing was introduced by the Punjab Government in 2005. The sport was well received by Pakistanis and it has eventually grown into a well celebrated and established sport locally. Team Sultan is a prominent name in off-road racing in Pakistan. The team was formally introduced to the off-road track in 2014 by Sahibzada Sultan as an observer at the Cholistan Jeep Rally. Since its inception, the team has surpassed expectation and has established itself in the motoring circles Of Pakistan The team has participated in a total Of eight events throughout Pakistan and always maintaining its position in the top 10 when it has reached the finish line. Team Sultan has come a long way since its debut and is actively promoting the sport. The team is also keen on representing Pakistan at an international level and has proven itself worthy for the challenge.
Pakistan hosts four major off-road racing events annually. Team Sultan has been a regular participant in these events held in Pakistan since February 2014.
This event is held in February Of every year and has the biggest track offered by Pakistan. It is also the biggest event held by Pakistan with 2016 Rally hosting more than 300,000 people.
Gwadar has recently gained international attention with the CPEC project and for the first time in 201 6, Gwadar hosted the Gwadar Off-road Rally.
Harsh desert conditions of Pakistan's desert land create a wonderful opportunity for off-road racing enthusiasts. Thal Desert Challenge is the second biggest event in Pakistan held in November every year.
The track of Jhal Magsi is one of the most relentless race tracks in Pakistan, however, Jhal Magsi Desert Challange is also the safest rally event in Pakistan. This is the place where only serious racers venture.
Team Sultan encourages recognition by all kinds Of communication channels. We aspire to be Pakistan's national brand for motor sport. We have so far received encouragement from not only the public but also at administrative level as we l. Having a pristine track record in all the events that we have participated in, we believe that we owe a responsibility to the country and to the people of Pakistan. Team Sultan is keen on promoting the sport the best we can and also aspire to exhaust every avenue for its positive projection.
Due to Pakistan's dynamic media industry, all events that Team Sultan have participated in received an overwhelming response and coverage. Team Sultan has now no need for media introduction and the leading media brands look forward to our events and comments.
Print media in Pakistan has played a great part in promoting Team Sultan. The winning team of Team Sultan has been mentioned in the front pages of the sports section in almost all major newspapers like Dawn, Express Tribune, Daily Jung, The News, Nawa-i-Waqt.
All major Pakistani news channels covered the reports for the jeep rally events that Team Sultan participated in. Various TV channels have aired the winning of Team Sultan as breaking news on their channels. With a media airtime Of 70 minutes and 32 seconds in total so far, Team Sultan's popularity is growing at an increasing rate. Sahibzada Sultan has also been invited for comprehensive TV interviews four times: twice by Sama TV, once by Dawn news and once by Express news.
Team Sultan's Facebook page has received a tremendous response with thousands of likes and post shares. We at Team Sultan believe that Facebook is one of the most effective and efficient way of spreading awareness, gaining popularity and becoming an interactive team for the public.